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Valence Perception

red-green mugsWhen grabbing a coffee mug out of a cluttered cabinet or choosing a pen to quickly sign a document, what brain processes guide your choices?

New research from Carnegie Mellon University's Center for the Neural Basis of Cognition (CNBC) shows that the brain's visual perception system automatically and unconsciously guides decision-making through what is known as valence perception.

Read more at CMU.edu...